Sports

Turn rights, sponsorship and fans into one commercial engine

Sports organisations, rights holders and the technology companies around them manage several revenue streams at once: media rights, sponsorship, ticketing and hospitality, direct-to-fan and data. We help align them and deliver the growth plan.

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Who we work with in Sports

Rights holders and sports media

Leagues, clubs and federations, rights holders and agencies, sports media and streaming services.

Sports-technology vendors

Companies that sell technology into sport.

Sales and pipeline problems we solve

The challenge

Several revenue streams, one audience, many owners

  • Rights and distribution choices.

    Direct-to-consumer, platform deals and traditional broadcast change each other's economics. Decisions need one view of the audience and the money.

  • Sponsorship beyond the logo.

    Sponsors want measurable outcomes, data and activation; the commercial team needs the propositions and the operations to deliver them.

  • Fan monetisation.

    Ticketing, hospitality, memberships, merchandise and digital products are sold by different teams with different data.

  • International growth.

    New territories mean new partners, pricing and content strategies, and a route to market that does not exist yet.

  • Technology vendors selling into sport.

    Long sales cycles, few buyers and complex partnerships need a disciplined commercial motion.

Where companies get stuck. Revenue sits in silos, sponsorship renewals get harder, the fan relationship is not monetised consistently and international plans stall at the partner stage.

Where we start in Sports

One plan for rights, sponsorship and fan revenue

We help set the commercial priorities across streams, shape propositions and pricing, build the partner and sales motions and put the data and operations in place to run them.

Growth & Market ExpansionMarket and growth strategyWhere to grow and in what order, which revenue models fit (advertising, subscription, FAST, licensing, enterprise), and whether the market an investment case assumes is really there.Growth & Market ExpansionProposition, pricing and packagingA clear proposition for each buyer, and pricing and packaging that capture the value you create.Growth & Market ExpansionPartnerships, distribution and channelsPlatform and distribution deals, telco and reseller partnerships, and partner programmes that generate pipeline.Growth & Market ExpansionSales and business developmentAccess to the right buyers, plans for the accounts that matter most, working alongside your team on live opportunities, and experienced interim or fractional commercial leadership when you need it.AI-Enabled TransformationRevenue operations, systems and dataPipeline definitions, forecasting, CRM and data leadership can trust, and coverage and incentive design.AI-Enabled TransformationAI opportunity and prioritisationWhere AI improves commercial results, a review of the commercial technology already in place, and priorities across one company or a portfolio.

GrowthBridge™: from ambition to performance

  1. Part 1: Opportunity and prioritiesWe start from your ambition and the facts: the market, your customers, your commercial performance and your team. Together we agree where the value is and what matters most.What you getClear, shared prioritiesLearn more
  2. Part 2: Commercial designWe shape the choices that deliver those priorities: markets, propositions, pricing, partners, the sales motion, the organisation and the role of AI.What you getA practical plan with ownersLearn more
  3. Part 3: Execution enablementWe work alongside your team to put the plan into practice: on live deals, with partners, in systems and in how people work day to day.What you getChange that shows up in the businessLearn more
  4. Part 4: Sustained performanceWe help embed the new ways of working, build capability in your team and track progress, so performance holds as our involvement changes.What you getResults the team can keep building onLearn more

Under every part: Sector judgement, Operating experience, AI with human judgement

See our approach

Our difference in Sports

  • Media economics applied to sport.

    Rights, platforms and audiences follow the same commercial logic we work with every day in media.

  • Commercial, not just marketing.

    Sponsorship, partnerships and ticketing are revenue motions with pipelines, pricing and owners.

  • Hands-on with your team.

    We work alongside commercial directors and their teams on live deals and renewals.

Questions

Do you work with clubs and leagues or with vendors?

Both. Rights holders need a plan across revenue streams; vendors need a disciplined commercial motion into a small, complex market.

Can you help with a direct-to-fan or streaming launch?

Yes: proposition, pricing and packaging, distribution choices and the operations behind them.

How does the Commercial Value Assessment apply to sport?

It looks across the commercial engine, including growth, markets, pricing, the team, AI and revenue quality, and shows where you have evidence behind the plan and where the next value is.

Thinking on Sports

How we think about the commercial choices in this sector.

All insights

Other industries

Each media and technology sector has its own revenue engine.