Insights
Practical thinking on growth, value creation and AI for commercial leaders in media and technology and the investors behind them.
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86 of 86 insights
Media
Content rights after MIPCOM 2026: separating buyer interest from collectable cash
MIPCOM 2026 drew 3,150 buyers, while a survey published days earlier found fewer than a third of distributors saying demand rose. For sellers, the…
Media
Will this streaming business survive AI? The diligence question nobody asks
AI is resetting what makes a media business defensible. Commercial diligence still reads the past. The investors and operators who win the next cycle…
Media
After the AI Deck: A 100-Day Plan to Make AI Change the Number
Turn AI strategy into measurable commercial impact with a 100-day playbook: diagnose one workflow, govern it, choose build, buy or partner, integrate, and measure.
Media
Buy the Tool, Miss the Transformation
Why most enterprise AI tools fail to move revenue: four integration surfaces that turn isolated pilots into governed, measurable operating systems.
Insight
Media Doesn’t Have an AI Problem. It Has an Execution Problem.
Most media companies now have an AI strategy. Almost none have changed a revenue number. The gap lives in the commercial layer, not the…
Insight
The coverage ratio that’s quietly ratifying a broken engine
Why pipeline coverage ratios can ratify a broken revenue engine — nGülam analysis on GTM strategy, revenue execution and commercial diagnostics.
Insight
The Revenue Engine Problem Hiding Behind Pipeline Volume
Why TMT growth stalls often come from weak revenue engines, not demand collapse — and how operators and investors can diagnose revenue quality.
Media
AI Learned Who’s Watching. It Still Hasn’t Learned How Media Gets Paid.
Explore how media companies can use AI across pricing, yield, distribution and revenue orchestration, beyond attention optimization.
Insight
Sports Owns the Moment. So Why Doesn’t It Own the Money?
Live sports commands peak attention and premium CPMs, yet total monetization still lags. Here’s why fragmented commercial architecture is the real problem
Insight
From Content Overload to Conversational Gold: The 2026 Shift to Shareable Media Strategies
Shareable media strategies are replacing binge budgets in 2026. Why participation beats volume—and how leaders can operationalize it.
Insight
GenAI in Media: The Hidden Revolution Reshaping Entertainment Economics
Generative AI may change how media content is made, distributed and monetized. Why revenue architecture, not content volume, could decide who benefits.
Trends
Telco-OEM-Streaming Partnerships in North America and Europe
Executive Summary Bundle Economics 2026: Telco & OEM Partnerships That Scale – Content distribution via strategic bundles is becoming a cornerstone of…
Insight
A Strategic Playbook for Media Supply Chain Optimization
The curtain rises on a familiar scene, yet one undergoing a dramatic transformation. Picture this: In 1995, a single blockbuster film generated revenue…
Trends
Value-Based Pricing in Telco vs. SaaS
Frameworks, Cases & Results Value-based pricing is reshaping how B2B Telco and SaaS providers capture revenue. By aligning charges with the outcomes…
Insight
The Unseen Architects of Revenue Growth
Why Your Next Sales Leader Might Be an Algorithm or an Outsider The business world is a complex tapestry, constantly reweaving itself in response…
Trends
Growth Capital Trends in TMT
The private equity (PE) landscape within the Technology, Media, and Telecommunications (TMT) sectors is undergoing a transformative phase in 2025…
Insight
AI vs. Guesswork: Uncover the Truth Behind Forecast Misses
Listen to this article Predictable revenue isn’t merely an aspiration; it’s the lifeblood of valuation, a cornerstone of investor confidence, and a…
Insight
The Invisible Engine
Why Mastering the ‘Quality of Revenue’ Is the Secret to Unlocking Exponential Imagine a scenario all too familiar to private equity investors in the…
Insight
The 59% Enigma: Unlocking Hidden Value in the TMT Sector
Imagine a scenario familiar to many in private equity. A deal team, galvanized by market data and a compelling technology or media thesis, closes…
Insight
A GTM Playbook for Media Tech SaaS
Imagine a venerable oak tree, its roots burrowed for generations, standing as a pillar of strength and reliability. In the media technology world a…
Insight
The Rise of Outcome Based Sales in Tech and Media
The Rise of Outcome-Based Sales in Tech and Media A Tale of Two Media Tech Companies Consider two enterprise software companies, each vying for…
Insight
Navigating AI-Driven Global Revenue Streams
Imagine a Hollywood studio in the late 1990s. A much-anticipated summer blockbuster—complete with a star-studded cast and cutting-edge special…
Insight
The SaaS Paradox: Why More Might Actually Be Less in the Quest for Growth
Why More Might Actually Be Less in the Quest for Growth Two Ships, One Journey Imagine two ships setting sail on a vast ocean.…
Insight
Why More Content Can Mean Less Revenue – And How to Break the Cycle
Imagine this: a digital vault overflowing with riches, every imaginable treasure meticulously cataloged and accessible at the tap of a button. This is…
Insight
Why Global Success Doesn’t Guarantee Local Revenue
When Star Power Fall Short: A Hollywood Dream Gone Awry Picture this: Quibi—the much-hyped short-form streaming platform backed by Hollywood heavyweights…
Insight
The Content Alchemist: Turning Media Libraries into Revenue Gold
Imagine two Hollywood studios, both with storied histories that span decades of cinematic triumphs, hidden gems, and cult classics. Studio A, the larger…
Insight
The Streaming Paradox
On a brisk autumn morning some years ago in downtown Atlanta, a senior executive from a once-promising streaming giant recounted a story that has…
Insight
The Unfolding Script: Navigating Transformation and Growth in the Media and Entertainment Sector
The Unfolding Script The media and entertainment landscape is in perpetual motion, a dynamic stage where innovation and disruption are the only constants…
Insight
From Silos to Synergies in Media and Entertainment
In the ever-evolving landscape of media and entertainment, the conventional wisdom of going it alone is quickly becoming obsolete. It reminds me of the…
Insight
Navigate International Markets: A Strategic Playbook for B2B Tech and Media SMEs
The allure of global markets beckons with the promise of new revenue streams and expanded market share. For B2B technology and media SMEs, international…
Insight
Thriving in the Era of Disruption: A Guide for B2B Media & Entertainment Leaders
Imagine sitting in your company’s boardroom just five years ago. Streaming was promising, but still in the early adopter phase. AI in media was…
Insight
Bridging the Gap: Why Your B2B Media Tech GTM Strategy Needs an Upgrade
In 1995, Steve Jobs, fresh from his exile at NeXT, returned to a struggling Apple. The company, once a pioneer, was teetering on the…
Insight
From Pit Lane to Profit Gains
Applying F1 Pit Crew Precision to Market Expansion Strategies In just 1.80 seconds—the blink of an eye—McLaren's pit crew transformed the dynamics of the…
Insight
Evolution of Content Distribution: Strategies for a Multi-Platform World
How content owners can balance original, licensed and hybrid distribution as streaming, local content and new platforms change how audiences watch.
Insight
AI: The Media Industry’s Secret Weapon for Growth and Innovation in 2025
The media landscape is undergoing a seismic shift, driven by the relentless advance of artificial intelligence (AI). From newsrooms to film studios, AI is…
Insight
Reimagining Telco’s Role: A Blueprint for Conquering the Enterprise Technology Services Market
The winds of change are sweeping through the global enterprise technology services landscape. By 2024, this market is expected to reach a staggering $4.0…
Insight
How Channel Sales Can Grow Your B2B SaaS Revenue
In the relentless arena of B2B SaaS, where innovation surges yet capturing market attention remains a formidable challenge, it's imperative to rethink…
Insight
How AI is Transforming Enterprise B2B Sales Strategies in Tech and Media
The business world is on the cusp of a profound transformation, driven by the relentless advance of artificial intelligence (AI). While discussions about…
Insight
Revolutionizing CTV Advertising for Everyone
The global transition from traditional television to Connected TV (CTV) is reshaping the advertising industry. CTV ad spend in 2024 is projected to reach…
Insight
Supercharging Growth for Media and Telecom Tech/SaaS Providers: Embracing External Expertise
The media and telecom industries are rapidly transforming. Streaming, personalized content, and cloud-based solutions present significant opportunities…
Insight
Unlocking Growth and Maximizing Returns in Media / Tech Private Equity
Explore growth and value-creation priorities for private equity investors and portfolio companies across media, technology and telecom.
Insight
From Reels to Revenue: The Future of Storytelling in a Fragmented Media World
Explore how media companies can adapt storytelling, distribution and monetization for fragmented audiences and evolving viewing behavior.
Insight
How to Achieve Sustainable B2B Revenue Growth in the European Telco Market
Explore practical strategies for sustainable B2B revenue growth in the European telecom market, from positioning to sales execution.
Insight
Reduce Churn in Your SaaS Business
Learn how a strategic churn-prediction model can help SaaS businesses identify retention risks and improve customer revenue outcomes.
Insight
Innovative Selling for Exceptional Growth
Explore the 4 Cs of Innovative Selling and how technology, personalization and continuous improvement support B2B sales execution.
Insight
The Power of Focusing on a Minimum Viable Audience
Learn how a Minimum Viable Audience can sharpen B2B targeting, personalization, resource allocation and commercial focus.
Insight
How Outcome-Based Sales Strategies Can Triple Your Conversion Rates
In today's competitive B2B market, more is not always better. Business decision-makers are discovering that focusing on quality interactions rather than…
Insight
The Imperative of Revenue Operations in 2025 and beyond
Explore how Revenue Operations aligns marketing, sales and customer success to improve commercial visibility, execution and revenue growth.
Insight
Unlocking B2B Sales Success: How MEDDPICC Transforms Lead Generation
Unlock B2B sales success with MEDDPICC. Discover how this framework transforms lead generation and enhances sales strategies for tech startups and scale-ups.
Insight
How Quarterly Business Reviews Drive Lead Generation and B2B Sales for Tech Startups
Learn how Quarterly Business Reviews can improve B2B lead generation, sales alignment, account insight and commercial decision-making.
Insight
How Generative AI is Revolutionizing Lead Generation and B2B Sales
Explore how generative AI is changing lead generation and B2B sales, with practical applications for technology startups and scale-ups.
Insight
Boost Your Profits: Proven Strategies for Revising Your Pricing Model in Tech Startups
Discover proven strategies to revise your pricing model and boost profits in tech startups. Learn how to optimize pricing with actionable insights from nGülam.
Insight
Proven Strategies for Startups and Scale-Ups
Learn practical lead-generation strategies for startups and scale-ups, covering targeting, outreach, qualification and commercial execution.
Insight
Mastering B2B Sales Prospecting: Strategies and Tools for Software Development Startups
Explore B2B sales prospecting strategies and tools for software startups, from targeting and outreach to qualification and follow-up.
Insight
Proven Strategies for B2B Tech and SaaS Companies to Generate Leads and Drive Sales
Learn how B2B technology and SaaS companies can approach market entry, lead generation, positioning and local commercial execution.
Insight
How Television Became a Data-Driven Shopping Platform
Explore how television is becoming a data-driven shopping platform and what that shift means for media, technology and commercial partnerships.
Insight
Unlocking B2B Sales Success: Proven Strategies for Startups to Achieve Rapid Growth and Scalability
Explore practical B2B sales strategies for startups, including local expertise, technology, networks and disciplined commercial execution.
Insight
The Power of Allbound Sales: A Comprehensive Guide for Tech Startups and Scale-ups
Learn how allbound sales combines inbound, outbound and partner motions to improve pipeline development and conversion for technology startups.
Insight
Navigating the Evolution of Film Release Windows in Europe: Insights for Media Decision-Makers
Explore how changing film release windows affect European media strategy, distribution choices, audience reach and commercial planning.
Insight
Why Foreign B2B Tech Companies Should Outsource Sales in Europe: Unlocking Market Potential and Expertise
Learn why foreign B2B technology companies use local sales expertise to enter Europe, navigate markets and build qualified pipeline.
Insight
Unlocking Growth in Media and Telecom B2B Sales: The Power of Full-Cycle Sales
Explore how a full-cycle sales model can strengthen media and telecom B2B sales, customer ownership and revenue execution.
Insight
A New Era for Innovators in Media and Telecom
As the world stands on the brink of a 5G revolution, the potential for transformative change in the tech, media, and telecom industries is…
Insight
Building a High-Performing Sales Organization: Key Insights from Media and Tech.
Building a High-Performing Sales Organization: Key Insights from Media and Tech In today's competitive landscape, small and mid-size businesses must build…
Insight
Leveraging Competitive Displacement Campaigns to Drive Success in the Tech and Media Industries
In today's rapidly evolving tech and media sectors, standing out in an oversaturated market is more challenging than ever. Decision-makers are constantly…
Insight
Navigating the FAST Landscape: Strategic Insights from US Studios
The Free Ad-Supported Streaming Television (FAST) market has experienced a remarkable transformation over the past few years. Major US studios have…
Insight
Defining Your Target Market: A Strategic Approach for B2B Companies Under $100M
In the complex landscape of B2B sales, particularly for companies with revenues under $100M, defining the target market is not just a preliminary step—it…
Insight
The Strategic Edge of Outbound Sales Outsourcing in the Media, Entertainment, and Telecom sector
Navigating the fast-paced realms of media, entertainment, and telecom requires more than just innovative products—it demands a strategic approach to…
Insight
Strategies for Media and Telecom Companies
In the ever-evolving landscape of content consumption, media and telecom companies face unprecedented challenges and opportunities. The days of accessing…
Insight
Leveraging AI to Enhance Your B2B Sales Strategy
In the fast-paced world of tech sales, staying ahead of the curve is not just an option—it's a necessity. For CEOs of tech companies…
Insight
Leveraging Strategic Partnerships for SaaS Success in the Media, Entertainment, and Telecom Sectors
In the rapidly evolving landscape of software as a service (SaaS), companies delivering product and services to the Media, Entertainment, and Telecom…
Insight
A Strategic Roadmap for SaaS Solutions
As the European tech landscape evolves at an unprecedented pace, B2B enterprises developing SaaS solutions for the Media, Entertainment, and Telecom…
Insight
Cracking the Code: Tech Sales Outsourcing for the Modern Startup
In the fast-paced world of tech startups and scale-ups, entering new markets swiftly and effectively can determine the difference between success and…
Insight
Outsourcing Tech Sales: Unlocking New Revenue Streams in Media and Telecommunications
In today's fast-paced business environment, startups and scale-ups in the tech and SaaS, sectors face unique challenges. From navigating diverse…
Insight
Driving Success in B2B Tech Sales through Collaborative Partnership Models in Media and Entertainment
Introduction to the Media and Entertainment Industry LandscapeIn the rapidly evolving Media and Entertainment industry, tech companies are navigating a…
Insight
Unlocking New Markets: The Power of Choosing the Right Sales Partner for Geographical Expansion
In today's ever-evolving tech landscape, the growth possibilities are boundless, but so are the challenges. For startups and scale-ups, geographical…
Insight
Mastering Account-Based Sales: A Comprehensive Guide for Startups and Scale-Ups
Navigating the Future: How Sales Development Services Transform Tech Businesses In the dynamic world of B2B tech, where rapid innovation and market…
Insight
Mastering Account-Based Sales: A Comprehensive Guide for Startups and Scale-Ups
In the fast-paced world of B2B sales, personalization and strategic focus are crucial for breaking through the noise and making meaningful connections…
Insight
Mastering Sales Outsourcing: A Hybrid Approach for Tech Startups and Scale-ups
In the fast-paced world of technology, agility and strategic foresight are paramount. For startups and scale-ups, breaking into new markets while building…
Insight
The Catalyst Effect: Sales Partnerships Igniting Market Success
Explore how strategic sales partnerships help tech businesses enter new markets, strengthen customer relationships and build sustainable growth.
Insight
Foray into New Markets: The Strategic Advantage of Outsourcing Sales
In the dynamic world of technology and software, decision-makers at startups and scale-ups often face the daunting challenge of achieving rapid market…
Insight
Unlocking SaaS Success in Europe: A Comprehensive Guide for Startups and Scale-ups
Expanding into the European market represents an incredible opportunity for SaaS companies, offering a diverse landscape ripe for innovation and growth…
Insight
Accelerate Tech Revenue: Selecting the Best Sales Outsourcing Strategy
In the fast-paced world of tech startups and scale-ups, achieving rapid market entry and sustained growth requires more than just innovative products and…
Insight
Rethinking Sales Strategies: How Outsourcing Can Transform B2B Tech Sales
In the intricate web of B2B tech sales, decision-makers often grapple with a conundrum: the relentless financial demands of maintaining an in-house sales…
Insight
Navigating the Complex World of Outbound Sales
In the realm of technology, innovation is both a blessing and a curse. Startups and scale-ups thrive on groundbreaking ideas, but they face Herculean…
Insight
Maximizing B2B Software Revenue: Strategies for Success
In the fast-paced world of tech startups and scale-ups, achieving rapid market entry and developing robust sales pipelines are crucial. At nGülam, we…
Insight
How to Build a Go-To-Market Strategy for Your SaaS Product
In today’s competitive tech landscape, even the most innovative SaaS products rarely scale overnight. To break into the market effectively, you need a robust…
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