Service

Commercial Diligence & Value Creation

Understand the commercial potential of a business and turn it into a plan the team delivers.

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When clients call us

  • An investment committee needs a sector-informed view of the market, the customers and the revenue base.

  • A new acquisition needs commercial priorities and a plan management owns.

  • Two businesses are coming together and their commercial teams, prices and pipelines need to become one.

  • Commercial performance is behind plan and the reasons are unclear.

  • An exit is approaching and the growth story needs evidence.

The outcome

The decision this helps you makeWhether to invest, how to create the value, and how to evidence the growth story.

Confidence in the commercial case before you commit, a value-creation plan with clear owners, measurable commercial improvement during the hold and a growth story that stands up at exit.

Success cases

All success cases

What we do

01 The commercial question

Commercial due diligence

The investment case depends on commercial assumptions that need testing.

Buy-side commercial diligence of the market, customers, revenue base and go-to-market; focused red-flag reviews; vendor-side preparation; and an assessment of how exposed the revenue is to change, including AI.

Explore commercial due diligence

For investors and management alike

This work serves both sides of the table. Investors get a sector-informed commercial view; management gets a plan it can own and deliver.

For private equity

GrowthBridge™: from ambition to performance

  1. Part 1: Opportunity and prioritiesWe start from your ambition and the facts: the market, your customers, your commercial performance and your team. Together we agree where the value is and what matters most.What you getClear, shared prioritiesLearn more
  2. Part 2: Commercial designWe shape the choices that deliver those priorities: markets, propositions, pricing, partners, the sales motion, the organisation and the role of AI.What you getA practical plan with ownersLearn more
  3. Part 3: Execution enablementWe work alongside your team to put the plan into practice: on live deals, with partners, in systems and in how people work day to day.What you getChange that shows up in the businessLearn more
  4. Part 4: Sustained performanceWe help embed the new ways of working, build capability in your team and track progress, so performance holds as our involvement changes.What you getResults the team can keep building onLearn more

Under every part: Sector judgement, Operating experience, AI with human judgement

Three ways to start

  • Focused assessment

    You need an outside view before committing: a market, a business, a plan or a pricing model.

  • Defined programme

    You know the priority and need it designed and delivered: a market entry, a pricing change, a partner motion, a revenue-operations rebuild.

  • Hands-on support

    The team needs senior capacity now: live deals, partners, a stretched commercial organisation, interim or fractional leadership.

Ways to start in full

Questions

What makes this different from a market report?

We judge the plan and the capability to deliver it, not only the market.

Do you work on the sell side?

Yes: vendor commercial diligence and exit preparation are part of this pillar.

How do you work with management?

As a partner to the leadership team, so the plan becomes theirs.

Insights

How we think about these problems.

All insights

Other ways we help

ServiceCommercial Growth & Market ExpansionOpen new markets, launch new offers and build the route to customers that sustains growth.ServiceAI-Enabled Commercial TransformationPut AI to work where it improves commercial performance, and help your people adopt it.