Private Equity and Venture Capital

Commercial value across the investment cycle

We help private equity and venture capital investors understand the commercial potential of media and technology businesses, and support leadership teams in delivering it. The work fits the business, its stage and the investment thesis.

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Where we help

The investment cycle, phase by phase: what we do, what you get and what we can show for it.

  1. 01

    Before you invest

    Test the market, customers, revenue model, go-to-market and exposure to change behind the investment case.

    Typical outputs
    • Commercial diligence report
    • Evidence on the assumptions that carry the case
    • Risks, upsides and conditions
    • First value-creation priorities
    Evidence
    Our method and typical outputs. We have no published case for this phase yet.
    How we work: commercial due diligence
  2. 02

    After investment

    Turn the thesis into commercial priorities and a value-creation plan management owns.

    Typical outputs
    • Commercial baseline
    • Prioritised value-creation levers
    • Plan with owners, milestones and measures
    • Operating cadence and first results
    Evidence
    Our method and typical outputs. We have no published case for this phase yet.
    How we work: value-creation planning
  3. 03

    As the business grows

    Support growth in markets, pricing, partnerships, sales and AI-enabled ways of working, across a company or portfolio.

    Typical outputs
    • Performance diagnosis
    • Prioritised improvement plan
    • Hands-on delivery on deals, pricing and partners
    • Routines and dashboards that hold the gain
    Evidence
    A published case, below.
    How we work: commercial performance improvement
  4. 04

    Ahead of the exit

    Build an evidence-based growth story and deliver the commercial improvements behind it.

    Typical outputs
    • Portfolio commercial review
    • Shared commercial playbooks
    • Exit-readiness assessment
    • Commercial evidence pack for the sale
    Evidence
    Our method and typical outputs. We have no published case for this phase yet.
    How we work: portfolio support and exit readiness

Success cases for investors

Work for investor-backed businesses. Where a phase of the cycle has no published case, the phase above says so.

All success cases

Why work with us

Why investment and portfolio teams work with us

  • Sector depth where you need it Media and technology commercial models are specific. We bring that knowledge to your portfolio team.

  • Additional senior capacity Experienced commercial operators who work alongside management, adding focus without adding permanent headcount.

  • Management works with us, not around us We understand the pressure on the leadership team and help them deliver the plan as their own.

  • One partner from diligence to exit The understanding built in diligence carries into the value-creation work.

How we work

How an engagement starts

Tell us about the business or the portfolio. We will suggest a sensible starting point, which may or may not be an assessment.

  • Focused assessment

    You need an outside view before committing: a market, a business, a plan or a pricing model.

  • Defined programme

    You know the priority and need it designed and delivered: a market entry, a pricing change, a partner motion, a revenue-operations rebuild.

  • Hands-on support

    The team needs senior capacity now: live deals, partners, a stretched commercial organisation, interim or fractional leadership.

A possible first step for investors

A focused assessment of the two or three assumptions that carry the case.

What we do not do

  • Financial, legal or technical diligence (we cover the commercial side).
  • A market-size report without a view on this business.
  • Replacing the operating partners; we extend their capacity.

Ways to start in full

Questions investors ask

How quickly can you mobilise?

Quickly; the scope is agreed with the deal team and focused on the assumptions that matter.

Do you work on the sell side?

Yes: vendor commercial diligence and exit preparation are part of this pillar.

Do you replace the operating partners?

No. We extend their capacity and work to their priorities.

Thinking for investors

Practical thinking on the commercial side of the deal and the hold.

All insights