Commercial Value Assessment
Where is the commercial value in your business?
Answer a short set of statements on growth, markets, pricing, your commercial engine and team, AI, the value story, and revenue quality. We estimate it takes about nine minutes. You receive a personalised result: where you are strong, where the next value is, and what we would do first.
Who it is for
Leaders of media and technology companies, and private equity or venture capital teams looking at a business or portfolio.
What you receive
A personalised result with your strengths, your priorities and the first step we would take on each, shown on screen and sent to your email address. We ask for your email before showing the result so we can send you a copy.
What happens next
Answer the statements
Choose your perspective: “I lead or work in a media or technology business” or “I am looking at a business as an investor”. Then rate each statement from not in place to in place and evidenced, or choose not sure. Your answers are not saved unless you complete the assessment.
Say where to send your result
We ask for your first name and work email. Company, role, sector and company size are optional. The box for nGülam insights and news is unticked; tick it only if you want them.
See your result and get a copy
Your result appears on screen and we email you a copy. The result page also gives you a link to it. Keep this link private. Anyone who has it can see this result until it expires.
How to read your result
- A result is based on your own answers and is a starting point for discussion, not a diagnosis or an investment view.
- We have not checked your answers against any documents, systems or data.
- “Evidenced” means the document, system or data behind an answer could be shown.
Your answers are used to prepare your result and, if you request it, to follow up with you. We will only send you insights and news if you opt in. See our privacy policy.
What it covers
The assessment looks across the commercial engine and links each area to the problems we solve.
Ambition and priorities
Problem we solve: Create and prove investment value
Proof of fit
Problems we solve: Grow in new markets and through partners, Earn more from what you sell, Strengthen how you sell, with AI that pays off
Markets, buyers and route to market
Problem we solve: Grow in new markets and through partners
Proposition and pricing
Problem we solve: Earn more from what you sell
Commercial engine and team
Problems we solve: Strengthen how you sell, with AI that pays off, Earn more from what you sell
AI in the commercial engine
Problem we solve: Strengthen how you sell, with AI that pays off
Value creation and the growth story
Problem we solve: Create and prove investment value
Revenue quality and durability
Problems we solve: Earn more from what you sell, Create and prove investment value
Success cases
Examples of how we have helped media and technology businesses. They show our work, not a prediction of your result.
Success case · Technology companies
Building a Commercial Engine from Scratch for an Award-Winning Video SaaS Platform
An award-winning video SaaS company had the product but no commercial organisation. We built its go-to-market strategy and commercial engine from scratch.
Success case · Technology companies
Subscription Pricing Overhaul for a Technology SaaS Provider
See how a technology SaaS provider redesigned pricing and packaging to strengthen customer value, retention and recurring revenue.
Success case · Media companies
Reinventing the Go-To-Market of a Creator-Led Media Platform for International Growth
A pioneering creator-led media company needed a strategy and go-to-market built for scale. We built them for its growth beyond its home market.
Success case · Technology companies
Empowering Growth Through Strategic Partnerships and Sales Optimization
See how a technology business combined strategic partnerships with sales optimisation to strengthen commercial growth.
Success case · Media companies
Launch of Entertainment Format to International Audiences
See how an entertainment format reached international audiences through partnership strategy, localisation and market execution.
Success case · Media companies
Strengthening B2B Focus for a Leading Media Production & Distribution Group
See how a media production and distribution group strengthened its B2B focus, commercial positioning and sales execution.
Success case
Driving International Expansion for a Tech Innovator
See how a technology innovator approached international expansion through market selection, GTM planning and embedded sales leadership.
Success case · Media companies
Transforming Digital Growth: A Success Story in Entertainment and Media
See how an entertainment and media business evolved its digital GTM strategy, partnerships and commercial execution.
Success case · Technology companies
Empowering Growth in Technology: A Success Story
See how a technology company aligned GTM strategy, sales and operations to create a stronger foundation for growth.
Success case · Media companies
Accelerating Market Entry for a Leading Digital Media Innovator
See how a digital media innovator accelerated market entry through positioning, partnership development and focused sales execution.
Success case · Technology companies
How a Leading Technology Company Achieved Rapid Expansion in Latin America
See how a technology business approached Latin American expansion through market strategy, commercial planning and partnerships.
Success case · Technology companies
Driving Sustainable Growth for a European Technology Leader
See how a European technology business strengthened its commercial model, sales execution and foundations for sustainable growth.
Success case · Investors
Accelerating Media SaaS Growth through Targeted RevOps Intervention
See how a Media SaaS business aligned sales operations, incentives and execution to build a more scalable revenue engine.













