Commercial Value Assessment

Where is the commercial value in your business?

Answer a short set of statements on growth, markets, pricing, your commercial engine and team, AI, the value story, and revenue quality. We estimate it takes about nine minutes. You receive a personalised result: where you are strong, where the next value is, and what we would do first.

Who it is for

Leaders of media and technology companies, and private equity or venture capital teams looking at a business or portfolio.

What you receive

A personalised result with your strengths, your priorities and the first step we would take on each, shown on screen and sent to your email address. We ask for your email before showing the result so we can send you a copy.

What happens next

  1. Answer the statements

    Choose your perspective: “I lead or work in a media or technology business” or “I am looking at a business as an investor”. Then rate each statement from not in place to in place and evidenced, or choose not sure. Your answers are not saved unless you complete the assessment.

  2. Say where to send your result

    We ask for your first name and work email. Company, role, sector and company size are optional. The box for nGülam insights and news is unticked; tick it only if you want them.

  3. See your result and get a copy

    Your result appears on screen and we email you a copy. The result page also gives you a link to it. Keep this link private. Anyone who has it can see this result until it expires.

How to read your result

  • A result is based on your own answers and is a starting point for discussion, not a diagnosis or an investment view.
  • We have not checked your answers against any documents, systems or data.
  • “Evidenced” means the document, system or data behind an answer could be shown.

Your answers are used to prepare your result and, if you request it, to follow up with you. We will only send you insights and news if you opt in. See our privacy policy.

What it covers

The assessment looks across the commercial engine and links each area to the problems we solve.

  1. Ambition and priorities

    Problem we solve: Create and prove investment value

  2. Proof of fit

    Problems we solve: Grow in new markets and through partners, Earn more from what you sell, Strengthen how you sell, with AI that pays off

  3. Markets, buyers and route to market

    Problem we solve: Grow in new markets and through partners

  4. Proposition and pricing

    Problem we solve: Earn more from what you sell

  5. Commercial engine and team

    Problems we solve: Strengthen how you sell, with AI that pays off, Earn more from what you sell

  6. AI in the commercial engine

    Problem we solve: Strengthen how you sell, with AI that pays off

  7. Value creation and the growth story

    Problem we solve: Create and prove investment value

  8. Revenue quality and durability

    Problems we solve: Earn more from what you sell, Create and prove investment value

Success cases

Examples of how we have helped media and technology businesses. They show our work, not a prediction of your result.

All success cases