EPIC Games’ Journey to Alternative Payment Methods

Introduction

In the rapidly evolving digital entertainment industry, overcoming operational challenges is crucial for sustained success. When a prominent gaming company faced significant hurdles impacting revenue and user engagement, they sought our expertise. Together, we transformed obstacles into opportunities, reaffirming our commitment to driving measurable results for our clients.

Client Profile

Our client is a leading mid-sized enterprise in the global gaming sector, renowned for their innovative titles and immersive experiences. Operating primarily in the EMEA region, they hold a strong market position but encountered challenges that impeded their growth ambitions.

The Challenge

The client was grappling with unsustainable revenue growth due to hefty transaction fees imposed by major app stores on in-game purchases and digital content sales. These fees not only eroded profit margins but also limited their ability to offer competitive pricing. Additionally, the complexity of traditional payment methods led to higher cart abandonment rates and a diminished user experience. These issues were obstructing their strategic goal of expanding their user base and increasing revenue in key European markets.

The Solution

Understanding the critical nature of these challenges, we applied our proprietary GrowthBridge™ methodology to develop a strategic plan tailored to their needs. Leveraging our extensive C-suite network, we identified carrier billing as an alternative payment method that would reduce transaction costs and enhance user convenience.

By integrating carrier billing, users could make purchases directly through their mobile carriers, bypassing the high fees associated with app stores. This solution was particularly suited to their European target markets, where carrier billing is widely accepted and trusted. It promised to simplify the payment process, reduce cart abandonment, and attract new users by offering a secure and convenient option.

Implementation Process

Our embedded experts collaborated closely with the client’s team, guiding the project from conception to execution. Through our network, we facilitated partnerships with key mobile operators essential for carrier billing integration. We developed a comprehensive roadmap to navigate the technical and regulatory complexities, ensuring compliance with local regulations and seamless system interoperability.

Throughout the process, we provided hands-on support, proactively addressing potential obstacles and mitigating risks. Our team worked diligently to keep the project on schedule, coordinating efforts between internal teams and external partners to ensure a smooth and efficient implementation.

The Results

The integration of carrier billing proved transformative for the client:

• Increased Transactions: Within three months of launch in a key European market, transaction volumes surged by 30%.
• User Base Growth: The client experienced a 25% rise in new users in the first quarter, driven by the enhanced convenience and security of the new payment method.
• Faster Time to Market: The project was completed 40% faster than initially projected, thanks to efficient management and strong industry relationships.
• Enhanced Security: Fraud rates decreased by 15%, bolstering user trust and satisfaction.

These outcomes not only boosted revenue but also strengthened their market position and improved overall user experience. Our trusted advisor relationship provided strategic insights and resources that contributed to sustained success beyond the initial project scope.

Conclusion

This success story illustrates the power of strategic partnerships and innovative solutions in overcoming critical business challenges. By leveraging our GrowthBridge™ methodology and extensive C-suite network, we enabled the client to reduce costs, enhance user experience, and achieve significant growth in a competitive market.

Organizations facing similar obstacles can benefit from our expertise in strategic consulting, embedded leadership, and industry connections. Together, we can navigate complex challenges and unlock new avenues for sustainable growth.

Call to Action

Ready to transform challenges into growth opportunities? Let us guide your business to new heights with our expert advisory services and powerful network connections. Contact us today to embark on your journey to lasting success.