Pricing Strategy

Pricing Strategy

Turn Pricing into Your Revenue Multiplier

Pricing Strategy2025-12-31T12:53:58+00:00

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Why Pricing Feels Like a Constant Fight

Eroding margins from unchecked discounts? Confusing tiers that stall deals? Guesswork on regional pricing leaving money on the table?

For B2B TMT companies, pricing isn’t just numbers—it’s the difference between chaotic revenue and predictable profitability.

At nGülam, we rebuild it as a growth engine: data-driven, value-based, and embedded for execution. Using GrowthBridge™, we align pricing with your GTM reality—recovering margins in Q1, accelerating closes by 25–40%, and scaling globally without the usual friction.

+30%

Average Margin Uplift
The Challenge

Pricing Pitfalls That Kill Growth

Even innovative tech, media, or telecom products lose edge when pricing drags them down

  • Unchecked Discounting Drains Profits – Sales teams chase wins with ad-hoc cuts, eroding perceived value and turning premium offerings into commodities—leaving 15–25% of potential revenue behind.

  • Misaligned Tiers and Bundles Confuse Buyers – Overly complex packages overwhelm prospects, extending decision cycles by 2–3x and pushing them to simpler (cheaper) competitors.

  • Blind Spots in Localization and Segmentation – One-size-fits-all pricing ignores regional willingness-to-pay or segment nuances, like EU data regs or APAC media consumption—resulting in lost market share and frustrated teams.

We fix this fast: transforming pricing from a liability into your sharpest competitive weapon.

Our Approach

The GrowthBridge™ Pricing Framework

We don’t deliver slide decks—we embed pricing as a living system within your GTM engine. Our four-phase approach grounds everything in real data from your deals, customers, and markets.

Uncover true willingness-to-pay through win/loss analysis, customer interviews, and competitive benchmarks. Build a foundation that reflects your TMT-specific value—SaaS subscriptions, media ad yields, or telecom bundles.

Outcomes: Clear pricing architecture that captures 20–30% more value per deal.

Craft tiered bundles and models that speed decisions—value-based, not cost-plus. Test for friction: Does it align sales incentives? Does it fit your product’s seasonality or usage spikes?

Outcomes: 25–40% faster deal cycles with packages buyers actually get excited about.

Tailor for regions and segments: Adjust for LATAM elasticity or enterprise vs. SMB thresholds. Integrate AI-driven analytics for real-time elasticity testing.

Outcomes: 15–25% revenue lift from geo-specific pricing without operational headaches.

Roll out with your teams: Guardrails on discounts, sales training, and dashboards for ongoing tweaks. We stay until it’s self-sustaining, tying our success to yours.

Outcomes: A revenue-obsessed culture that adapts to market shifts, sustaining 10–20% YoY margin growth.

Our Difference

We Don’t Advise on Pricing—We Own the Revenue Impact

Traditional consultants hand off spreadsheets and vanish. We embed until your pricing drives the numbers.

  • Embedded Pricing Operators, Not Theorists – Ex-CFOs and RevOps leads with 15+ years pricing TMT unicorns work inside your team—aligning with sales daily, not quarterly.

  • TMT-Native, AI-Powered Precision – Battle-tested in volatile sectors—handling crypto volatility in fintech or content rights in media. We layer AI for sentiment tracking, spotting elasticity shifts before competitors. Your pricing evolves in weeks, not years.

  • Full Transfer: No Dependency Trap – We leave with custom playbooks, discount engines, and team upskilling—so you own the system. Past clients run 20% leaner post-engagement, pricing like natives.

Hands-On Implementation

We don’t stop at formulating strategies. Our embedded professionals partner with your sales and marketing teams, guiding the roll-out step by step

GrowthBridge™ is battle-tested

Developed across 50+ successful GTM launches in SaaS, media, adtech, fintech, and telecom. It’s the same playbook we used to take companies from $8M → $120M ARR.

TMT Vertical Specialization

Our focus on Technology, Media, and Telecom means we’re adept at tailoring pricing for complex offerings, seasonal usage patterns, and fast-evolving market demands.

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GTM Transformation

Capture New Opportunities and Create Value

Success Cases

See How We Drive Growth

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FAQ

Pricing Strategy Essentials

What if we’re expanding across regions with wild variances?2025-11-28T12:58:18+00:00

We build geo-elasticity into the core: Data-led adjustments for regs, currencies, and behaviors—maxing profitability without alienating locals.

Can it handle hybrid models like subscriptions + services?2025-11-28T12:57:50+00:00

Yes—our TMT focus nails it: SaaS metering, media CPMs, telecom hardware bundles. We adapt to your mix without starting from scratch.

How soon do we see margin improvements?2025-11-28T12:57:28+00:00

Q1 for most: 10–20% recovery via discount controls and quick wins. Full 25–40% uplift by Q3 as bundles and localization compound.

Will this disrupt our current sales processes?2025-11-28T12:57:02+00:00

Minimal— we sync with your CRM and tools from day one, testing tiers in pilot deals to ensure seamless rollout and zero revenue dip.

How does this differ from a standard pricing audit?2025-11-28T12:56:37+00:00

Audits give reports; we embed operators who execute changes daily—tying fees to your margin recovery for real accountability, not just recommendations.

Let’s Lock In Your Pricing Advantage

Transform pricing from pain point to profit driver—starting with a no-BS diagnostic call.

Let's Talk

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Contact Info

info@ngulam.com

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