Leel Phone and nGülam Introduce Leel Entertainment, Reimagining Music, Video and Games for Children

NEW YORK and LONDON, Sept. 1, 2026 — Leel Phone and nGülam today introduced Leel Entertainment, a new suite of music, video and gaming services created expressly for children ages 4 to 14. Rather than adapting a general-audience streaming product for younger users, Leel Entertainment begins with children — how they discover, watch, listen and play — and brings everything together inside one protected digital ecosystem, arriving as governments on three continents rewrite the rules of childhood online.

Children’s technology is entering a new era. The next generation will not be defined by safer devices alone, but by complete digital ecosystems that children genuinely want to use and parents can trust. While many children’s devices have focused on what to block, Leel Entertainment starts with what a great childhood experience should make possible: music worth discovering, stories worth watching and games worth playing. Protection is the starting point, not the finished product.

The timing reflects a category-defining year. Children ages 8 to 12 already average five and a half hours of entertainment screen time a day, according to Common Sense Media’s census — time spent overwhelmingly inside services designed for adults. In the past twelve months alone, the U.S. Federal Trade Commission’s modernized COPPA Rule took effect, the European Commission’s Special Panel on Child Safety Online recommended restricting access for under-13s until platforms can demonstrate they are safe by design and Australia began enforcing the world’s first under-16 social media minimum. Families are moving in the same direction: industry analysts value the market for purpose-built children’s devices at more than $10 billion in 2025 and project it to triple or more by 2035, as parents shift from patching adult platforms to choosing technology made for children from the start.

“Safer technology was only the beginning. Children want a digital world that feels exciting, current and truly theirs. With nGülam, we are bringing the devices, entertainment and safeguards together as one experience — giving children more freedom to explore while giving parents the confidence to say yes.”

Natalie Antoschuk, Chief Marketing Officer at Leel Phone

A World Made for Them. Peace of Mind for Parents.

Music they love. Shows they can’t wait to watch. Games that keep them playing and learning. Leel Entertainment brings together three complementary services in one safe, curated world built around kids:

Kid-approved and parent-trusted: across the suite, discovery is guided by editorial judgment and age suitability rather than systems designed to maximize time spent. The services carry no advertising and are designed without autoplay rabbit holes, streaks or other mechanics that turn attention into the product.

Major Labels and Studios. A Catalog Curated Like Nothing Before.

To bring kids the entertainment they actually ask for, nGülam negotiated partnerships with major record labels, movie studios and game studios, making their vast catalogs available on the service — the artists, characters and franchises children already love, licensed and delivered in a child-first environment.

Every piece of content then passes through a first-of-its-kind curation pipeline. nGülam scans millions of songs, movies, series and games using its own proprietary technology, so that every song, movie, series, game — and even the album art — is reviewed before it reaches a child’s screen. The result is the safest entertainment catalog ever assembled for kids and teens: safety built into the catalog itself, not bolted on as a filter.

Media Leadership for a New Category

As Leel’s media strategy and operating partner, nGülam leads proposition and portfolio strategy, content acquisition and rights, editorial programming, audience insight, partnerships, commercial design, localization, launch execution and ongoing service development. Drawing on extensive experience launching and operating child-focused streaming services — and experience spanning thousands of content, technology and distribution partnerships — nGülam translates children’s tastes and developmental needs into programming and product decisions.

“Children should not be treated as a profile inside an adult entertainment service. They are an audience in their own right, with their own tastes, rhythms and expectations. Building for them requires the same creative ambition and operating discipline as any major global streaming business — outstanding content, thoughtful curation, intuitive product design, trusted partners and a model aligned with families rather than attention. That is what Leel Entertainment has been created to deliver.”

Adrian Janon, Partner at nGülam